Created at 6am, Mar 11
WildMoneyHistory
1
Volkswagen in the U.S.: An Evolving Growth Story
Cv0I6bfiIk7xznF8_-usNkKjtfGpQgSugURjO5DcLGE
File Type
PDF
Entry Count
14
Embed. Model
jina_embeddings_v2_base_en
Index Type
hnsw

History of Volkswagen Brand in U.S.

Quality & Safety Awards Best Full-line Manufacturer Small Multi-Function Golf Mid-Size Car Jetta Entry Utility Tiguan Volkswagen ranks 2nd among Volume Makes Compact Sporty Car GTI & EOS Compact Car Golf & Jetta Compact Crossover SUV Tiguan Entry Premium Car CC Mid-Size Premium Crossover SUV Touareg Top Safety Pick Award: 2012 Volkswagen Passat: good performance in front, side, rollover, and rear tests and standard electronic stability control (IIHS) 15 2011 IQS Brand Rating 738689107131137020406080100120140160LexusHondaAcuraIndustryVolkswagenDodge 1 2 3 28 32 Source: J.D. Power & Associates, 2011 U.S. Customer Service Index (CSI) Study 16 Voice of the Customer New Quality Process Voice of Customer r e m o t s u c f o s s y i k c a b d e e f Market Support Group Factory/Product Group Steering Committee l a n A Concept/Design Group Monthly reporting on Voice of Customer relevant topics to ensure continuous information exchange g n i t e e M n o i t a
id: 06e94f48d48f2a7b750a6093b5738834 - page: 15
Waltl Jun. 1 JDP concept meeting with Dr. Hackenberg Mar. 28 Jul. 13 Q1 Q2 CW05 CW 12 CW13 CW26/27 Beetle NF BT Voice Rec. Golf VW370 Passat/Beetle Static eval. Customer Clinic DTU eval. Dynamic eval. CW06 CW 15 CW 28 Chattanooga Puebla Wolfsburg Plant eval. Plant eval. Plant eval. Sep. 28 Oct. 13 Q3 CW 37 Emden Plant eval. Nov. 15 Q4 18 Design Improvements Specifically for the U.S. Market New Voice Recognition and operating logic for Bluetooth in USA Redesigned new seat recliner lever for ease of use Redesigned climate control improves ease of use 19 2011 JD Power CSI Percent of Repairs per Service Visit
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16%24%24%25%28%29%31%31%31%32%32%32%32%33%33%34%34%35%37%40%40%42%42%43%43%45%47%48%50%52%53%54%55%0%10%20%30%40%50%60%ScionLincolnAcuraHondaHyundaiMazdaVolkswagenMitsubishiInfinitiSubaruFordMINILexusAudiVolvoNissanPorscheMercedes-BenzIndustry AverageJeepKiaLand RoverBMWDodgeToyotaSuzukiChevroletChryslerGMCCadillacBuickRamJaguar Source: J.D. Power & Associates, 2011 U.S. Customer Service Index (CSI) Study 20 Dealer Profitability & Value of the Volkswagen Brand Franchise Return on Sales VW National vs. NADA Volkswagen brand ranks 3 in dealer confidence in the value of the franchise (next 12 months) in % 3.0 Best Ever 2.5 2.0 1.5 2011 June YTD NADA 20 Group Average Volkswagen Source: Volkswagen Group of America, Inc.; National Automobile Dealers Association, 2011 21 Current Region Structure Western Central Southern Eastern 22 New Region Structure Pacific South Central Midwest North East South East 23
id: 41c7d0e5651a5bf71a573620623bf8b9 - page: 20
New Products Our philosophy: Everyone deserves a Better Car 24 Product Portfolio Continues to Develop Passat Beetle Golf R Tiguan Jetta GLI 25 2012 Beetle Lower, wider, more dynamic and agile appearance Larger hood & steeper windshield Flatter roof is reminiscent of the classic Beetle Unique dashboard Kferfach additional glovebox (heritage-inspired) Beetle specific instrument cluster Turbo model sport gauges 26 2012 Golf R Most powerful Golf production engine ever sold in the U.S. 256 bhp 243 lb-ft of torque 6-speed manual only 4Motion all-wheel-drive Suspension lowered by .6 inch vs GTI Two and four-door offerings 27 2012 Jetta GLI Completing the Jetta Line S, SE, SEL TDI GLI Class-leading power (among volume engines): 170 hp / 177 lb-ft torque EPA fuel economy rating of 42 mpg highway with TDI Class-leading rear legroom Class-leading trunk space Fender Premium Audio standard on SEL 28 Momentum Jetta Story So Far Price Categories1
id: efc9bd93fb75b92ca239b26bfda823d3 - page: 24
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