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NOVATEUR PUBLICATIONS INTERNATIONAL JOURNAL OF INNOVATIONS IN ENGINEERING RESEARCH AND TECHNOLOGY [IJIERT] ISSN: 2394-3696 VOLUME 7, ISSUE 6, June-2020 Business organizations also have a case of fraud and theft that tend to undermine business operations. Organizations benefit from Artificial Intelligence since it helps in detecting fraud (Singh & Singh, 2015). AI is efficient in data analysis, making it easier to detect possible fraud within the data and information systems (Dirican, 2015). Today, organizations have various strategies for marketing. One crucial strategy used by companies in marketing is advertising their products and brands. Therefore, AI application helps companies to perform personalized advertising and marketing messaging (Dirican, 2015). Through advertisements and messaging, organizations can communicate and attract more consumers, thereby improving their business. AI applications are also critical in customer service (Dirican, 2015). Business organizations can com

Thirdly, AI technology has a wide range of applications in modern education. Computer devices use machine learning concepts that help students to understand academic content. AI helps students to get an education at any time (Kuprenko, 2020). For instance, students highly benefit from AI applications during this time of the pandemic. Students can study at home using their computers, smartphones, and tablets. AI enables students to engage with their teachers and professors from where they are, thus facilitating education. Artificial Intelligence helps students get a variety of educational options based on their needs (Kuprenko, 2020). Students can access learning materials by using AI, enabling them to learn from anywhere. Students can choose a variety of topics to learn about, thus helping them in their areas of weakness (Kuprenko, 2020). AI provides students with revision mate

Kuprenko (2020) opines that virtual mentors can monitor the progress of students by using AI-based platforms. Currently, teachers and professors use virtual mentors to provide information concerning the development of their students. AI technology, such as Coursera platforms, allows academic providers to identify weaknesses among their students (Kuprenko, 2020). The Coursera platform works in a way that it can notify the teacher if students chose incorrect answers on a specific question. AI systems also allow for better engagement between students and teachers. AI-based algorithms can provide personalized recommendations and training programs through the analysis of the user's knowledge and interest (Kuprenko, 2020; Marsland, 2015). Teachers and professors also spend less time searching for educational materials for students since AI provides an automated curriculum platform. A