Very Positive Reputation Reputation research is important when giving Highest ratings. For YMYL topics, very positive reputation is often based on recommendations from known experts or professional societies appropriate to the topic of the page. Prestigious awards may be evidence as well, depending on the topic and type of content. For non-YMYL topics, reputation information may be less formal. Popularity, user engagement, and user reviews can be considered evidence of reputation for non-YMYL websites: websites and content creators can be considered to have a very positive reputation if they are seen as one of the best sources available online for a topic or type of content. Remember: Many smaller websites and ordinary people have little reputation information. A page can still receive a Highest rating without reputation information. 8.3

Very High Level of E-E-A-T Very high E-E-A-T is a distinguishing factor for Highest quality pages. A website or content creator who is the uniquely authoritative, go-to source for a topic has very high E-E-A-T. A content creator with a wealth of experience may be considered to have very high E-E-A-T for topics where experience is the primary factor in trust. A very high level of expertise can justify a very high E-E-A-T assessment. Very high E-E-A-T websites and content creators are the most trusted sources on the internet for a particular topic. Think about what E-E-A-T means for the topic of the page. How important is first-hand experience? Who are the experts? What makes a source highly authoritative for the topic? What makes a website or content creator trustworthy for the topic? Standards for very high E-E-A-T will differ depending on the topic of the page. Copyright 2023 67 8.4 Examples of Highest Quality Pages Webpage/Type of Content Highest Quality Justification

Highest: News 1 Article on a newspaper website Very satisfying MC: achieves the purpose of the page very well Very positive website reputation for the topic of the page Very high E-E-A-T for the purpose of the page Highest: News 2 Article on a newspaper website Very satisfying MC: achieves the purpose of the page very well Very positive content creator reputation for the topic of the page Very high E-E-A-T for the purpose of the page Highest: Informational 1 Fact-checking page on an Internet rumor debunking website Very satisfying MC: achieves the purpose of the page very well Very positive website reputation for the topic of the page Very high E-E-A-T for the purpose of the page Copyright 2023

PQ Rating and Explanation Reporting on environmental toxicity can significantly impact the health and financial security of people, businesses and government agencies. This page is on a YMYL topic. This is a feature article from a newspaper that has won numerous awards (very positive reputation of the website). The page has a comprehensive amount of very high-quality MC, including in-depth reporting (effort, original content unique to this site, skill, accuracy) by authors with extensive knowledge and experience in investigative journalism (Expertise). This is an article on a newspaper website that has won a variety of awards.