Created at 8am, Jan 14
cYBFlPBATechnology
0
Amazon PPC Ads
Contract ID
N7z66OIoHKp--c7ddLOmPdHXPcGftbqPC7RyS4pbyjk
File Type
PDF
Entry Count
45
Embed. Model
jina_embeddings_v2_base_en
Index Type
hnsw

What is Amazon PPC?Amazon pay-per-click (PPC), also known as Amazon sponsored ads, is an auction-style paid advertising platform. It allows third-party Amazon sellers and brands to buy ads for targeted exact phrase keywords and show their sponsored products as the first results in Amazon’s search as sponsored ads.Amazon PPC advertisers pay for clicks only, not impressions. That means you only pay for actual clicks, regardless of the multiple types of search results your ad will show up in. Depending on the popularity of the product, those searches might take place hundreds or even thousands of times per month!This helps you stand out from your competition while keeping costs low. It’s also especially useful in getting the ball rolling on a new product launch when you still don't have any sales or reviews.Amazon PPC campaigns are useful in a variety of situations. They can help youStand out from your competitorsLaunch a new product that has no sales or review historyBoost your product’s performance and organic rankingAmazon PPC: Key Terms and FeaturesHere are some key metrics of Amazon advertising you should track:ACoS: ACoS measures the efficiency of an Amazon PPC campaign. It is the ratio of attributed ad spend to ad revenue. For example, if you spend $5 on advertising and get $20 attributed sales, your ACoS will be (5/20)100 = 25%. Impressions: Ad impressions are the number of times your PPC ad is shown to shoppers, regardless of whether they click on it. Clicks: These are the number of times buyers have clicked your ad.Click-Through Rate (CTR): A click-through rate (CTR) is the ratio of clicks to impressions for an ad. For example. If your ad gets 100 impressions, and only one buyer clicks on the ad, your CTR will be (1/100)100 =1%Cost Per Click (CPC): This is the amount sellers pay to Amazon when a potential buyer clicks on the ad. The amount can range from $0.05 to $10 per click for PPC campaigns.Attributed Sales: This is the total amount of sales that your ads generate within a period of time from clicks on your ad. The sales data can take up to 48 days to show up in the report. Amazon PPC Ad TypesWhile creating your first PPC campaign, you’ll see three ad types Amazon offers. Sponsored ProductsSponsored BrandsSponsored DisplayHow does the Amazon PPC auction work?Amazon PPC auction works similarly to Google PPC bidding. You submit a bid on the exact keywords you want to target, and then compete with other advertisers for the ad space.Your cost per click needs to be 0.01 above your competitor's next lowest bid. So, for instance, if your bid is $1.00 and the next lowest bid is $0.75 you will pay $0.76.When should I launch Amazon PPC ads?Launch your Amazon advertising strategy and campaigns as soon as you create a new listing. In addition to getting more exposure to your new product, launching your Amazon PPC ad campaign early will also help you collect more ad data on the product. This allows you to better optimize your campaign, targeting the exact keywords that people can use to search for your product and complementary products.

Step 8: Select the Bidding Strategy A bid is how much you are willing to pay when someone clicks on your ad. However, you wouldnt spend the entire bid amount most of the time. It will be slightly higher than the second-highest bidder. Lets say you target the keyword water bottle for camping and set the bid at $10. And the second highest bidder set the bid as $5.50. Since your bid is higher, youll win, but you pay around $5.51-$5.75 for each click on your ad, a little higher than the second-highest bidder. You can choose from three types of bidding strategies. Dynamic Bid-Down Only: Amazon automatically lowers your bid if it understands your ad is less likely to convert into sales. This prevents your ad from appearing in searches for irrelevant products. Dynamic Bid Up And Down: If your ad is more likely to convert into a sale, Amazon may raise your keyword bid 19/42 1/14/24, 11:37 AM
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Amazon PPC: Complete Guide to Sponsored Product Campaign by up to 100% for the top of search results and 50% for Contact Us Today NEW all other product placements. Similarly, if the ad is less Let's Crush It on Amazon Together! Sign up for Free likely to convert, it automatically lowers your bid. Fixed Bids: Here, Amazon does not change your bids. Your bids will stay the same until you manually change them. Rule-based Bidding: Amazon also has a rule-based bidding strategy for Sponsored Product ads. Here, you can set up a target ROAS. Amazon then adjusts your base bid with each impression to achieve the targeted ROAS. If Amazon cant match the target ROAS in 21 days. It automatically reverts the rule-based bidding strategy to the previous bidding strategy. We recommend setting the ROAS higher than your current campaign ROAS. For example, if your current ROAS is 3, set the rule-based ROAS as 3.5 or more to get the maximum result.
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Step 9: Set Your Bids You can set your bids for automatically targeting Sponsored Product ads in two ways. Set Default Bid Amazon gives a default bid of $0.75. But we recommend starting with $2 $3 to ensure easy wins in bids. Set Bids by Targeting Group 20/42 1/14/24, 11:37 AM Amazon PPC: Complete Guide to Sponsored Product Campaign NEW Let's Crush It on Amazon Together! Contact Us Today Sign up for Free If you want advanced options, you can set bids by dierent targeting groups. Amazon oers four target groups: Close Match Loose Match Substitutes Complements You can set dierent bids for each group depending on your requirements. Step 10: Select Negative Keywords 21/42 1/14/24, 11:37 AM Amazon PPC: Complete Guide to Sponsored Product Campaign If you want your ads to not show on Amazon for certain Let's Crush It on Amazon Together! NEW
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Contact Us Today irrelevant keywords or phrases, you can add those as negative keywords. Sign up for Free For example, if you launch an automatic campaign for a whey protein product but dont want your ads to show up for high protein milk powder, adding it as a negative keyword will be helpful. However, we recommend leaving it blank when launching your rst campaign to reach more customers and gather more data. Both are equally important for a newly launched product. Step 11: Launch the Campaign Once you complete all the information, double-check again to conrm. Once youre satised, click on the launch campaign button at the bottom. It usually takes somewhere between 30 minutes and an hour for your ad to appear on Amazon. How to Optimize AutomaticTargeting Sponsored Product Ads We recommend running the automatic-targeting ads for at least two weeks before making any changes. Once the campaign ran for two weeks, go back to your
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How to Retrieve?
# Search

curl -X POST "https://search.dria.co/hnsw/search" \
-H "x-api-key: <YOUR_API_KEY>" \
-H "Content-Type: application/json" \
-d '{"rerank": true, "top_n": 10, "contract_id": "N7z66OIoHKp--c7ddLOmPdHXPcGftbqPC7RyS4pbyjk", "query": "What is alexanDRIA library?"}'
        
# Query

curl -X POST "https://search.dria.co/hnsw/query" \
-H "x-api-key: <YOUR_API_KEY>" \
-H "Content-Type: application/json" \
-d '{"vector": [0.123, 0.5236], "top_n": 10, "contract_id": "N7z66OIoHKp--c7ddLOmPdHXPcGftbqPC7RyS4pbyjk", "level": 2}'