In addition, the number of subscribers being added after each game was double the previous years tally. Again showing the ongoing and growing interest from fans in engaging with the Clubs content. More widely, the Club had almost 25 million average monthly active users, the highest of all major European football teams on YouTube this season. Long-form content has enjoyed a boom with a steady stream of well-crafted documentaries coming out of City Studios. A wide variety of subjects were covered during the season, including: Together Champions Again (a seven part series); Rehab to the World Cup: Our Three Lions; Laporte ABC; The Riyad Mahrez Story; and Feed the Goat, a documentary on former striker Shaun Goater. As the Clubs popularity has continued to grow, so too has the interest in Manchester Citys Official App with downloads almost doubling compared to the previous season. MANCHESTER CITY ANNUAL REPORT 2022-23

Growth on social media City achieved impressive numbers with a widening of audiences on every platform. Total engagements (measured as likes, shares, comments) across the four main platforms Instagram, Facebook, X (formerly Twitter) and TikTok were up by 87% on the previous season. The standout highlight was Instagram Reels, which drew the highest number of engagements with 372 million (up 156% year-on-year), followed by TikTok, with 257 million (up 226% year-on-year) and X, with 158 million (up 69% year-on-year). At the end of the season, Citys main social media accounts had a total of 132 million followers, enabling fans around the world to keep up to date with the latest news and content from their Club. In terms of followers, Instagram was the most popular social platform with 46.3 million (up 41%), followed by Facebook 42.9 million (up 5%), TikTok 20.1 million (up 147%), and X 16.4 million (up 28%). YouTube subscribers grew to 6.4 million (up 43%).

Video views on Manchester Citys main social accounts increased to 6.9 billion (up 107% year-on-year). TV broadcast Growing global interest in City was reflected in another best-ever year for TV viewing figures, with City the most watched team in Europe when including both domestic and European games. Across all competitions, Citys total audience reached a new club record of 786 million, 28% higher than in the 2021-22 season, with the womens team contributing 5 million viewers towards this total. No fewer than five of the six most viewed Premier League games in the past four seasons have now featured Pep Guardiolas side. The average live UK audience of City games stood at 2 million, a 14% rise year-on-year. 43 Engagement on social media Total engagements (likes, shares, comments) across platforms up by 87% in 2022-23 1.5BN 87% YEAR-ON-YEAR ENGAGEMENTS ACROSS INSTAGRAM, FACEBOOK, X AND TIKTOK MANCHESTER CITY ANNUAL REPORT 2022-23 Source: Result Sport, Manchester City 44

Engagement on social media Strong increase in engagements across Instagram, TikTok and X 156% YEAR-ON-YEAR 372M ENGAGEMENTS ON INSTAGRAM REELS 257M ENGAGEMENTS ON TIKTOK MANCHESTER CITY ANNUAL REPORT 2022-23 Source: Result Sport, Manchester City 226% YEAR-ON-YEAR 158M ENGAGEMENTS ON X 69% YEAR-ON-YEAR 45 Followers on social media 132m followers across Manchester Citys main social media accounts in 2022-23 Manchester City ManCity Manchester City ManCity Manchester City ManCity Manchester City ManCity Manchester City ManCity 42.9M 46.3M 16.4M 20.1M 6.4M FACEBOOK FOLLOWERS INSTAGRAM FOLLOWERS X FOLLOWERS TIKTOK FOLLOWERS YOUTUBE SUBSCRIBERS 5% 41% 28% 147% 43% YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR YEAR-ON-YEAR MANCHESTER CITY ANNUAL REPORT 2022-23 Source: Result Sport, Manchester City 46 Video views Video views on Manchester Citys main social accounts increased to over 6.9bn 107% YEAR-ON-YEAR 6.9BN VIDEO VIEWS