One notable travel trend is people looking for experiences related to influencers, stars, or media they follow online. For instance, recent years have seen travelers requesting tours that include K-drama (Korean series) filming locations9 or K-pop concerts.10 Over the U.S. summer, travelers went far afield to attend concerts of major American stars like Taylor Swift and Beyonc.11 11 Personalized trips are here Travelers are looking for control and independence as they emerge from forced isolation. The result is an emphasis on flexibility and personalization in travel planning. 58% 16% 65% 40% of people book everything separately2

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Payments behaviors across the travel journey Shifting from cash to cards Travelers are using less cash while away from home in recent months. Cash now represents just under one-quarter of trip spend.2 Digital payments are a non-starter for most Latin American and the Caribbean travelers. Travelers are using cash most often for small expenses such as trinkets and street food, often to accommodate local vendors who do not accept cards.1 Across all trip-payment needs ranging from flights and lodging to local trips credit cards are used more than any other payment method, before, during and after the trip. 41% of Latin American travelers opt to use credit cards as their main payment method due to convenience, earn rewards points, and secure interest-free payments.4 32% of Latin American travelers get cash at their destination.4 One major reason travelers are moving more

2 The issues faced by Mexican travelers illustrate this well2: 22% 18% find currency conversion a barrier to using cash worry about loss or theft of their cash 20% 15% worry about finding an ATM to make a cash withdrawal worry about managing local bills and coins correctly 13 Cross-border and the travelers journey Demand for cross-border travel is commonly measured in the number of arrivals or the dollars spent, but what enables either of these to happen is households budgeting time and funds to take trips abroad. At this most fundamental level, cross-border travel is showing signs of recovery. The pool of households that can potentially travel cross border is set to grow as countries around the world relaxed their restrictions on border crossing. The travelers journey is typically conceived as comprising 5 stages: DREAMING SHARING BOOKING EXPERIENCING