A pertinent example is the relationship between Instagram influencers and their followers, where products endorsed by influencers often experience rapid sellouts. This illustrates the impact of shared information on reducing perceived risks in the online shopping experience. Notably, individuals are more inclined to purchase items endorsed by trusted influencers in whom they have confidence. Ghose and Ipeirotis (2006) explored the impact of online reviews on product sales across various consumer products, finding that the subjectivity and polarity of review ratings significantly influenced online sales. Their cognitive load hypothesis posits that certain types of online reviews alleviate cognitive burdens, resulting in enhanced sales (Qing et al., 2011).

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