The paper \'Contemporary Media- A New Generation Information and Entertainment Medium\' by Dr. Narasimhamurthy N, published in January 2014, discusses the evolving landscape of media, focusing on its role as a source of information and entertainment in the modern era. The paper likely explores the impact of new media forms such as the Internet and television on traditional media and their significance in shaping the way people access and consume content.Narasimhamurthy, N. (2014). Contemporary Media- A New Generation Information and Entertainment Medium. IOSR Journal of Humanities and Social Science, 19(6), 46-54.
RQ3: To what extent are younger generations depending on contemporary media for their information and entertainment? RQ4: What is the impact of contemporary media on new generation?
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II. Methodology
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The present study aims to examining the phenomenon of access, exposure and use of contemporary media in the context of information and entertainment medium of younger generation of the country. For the present study survey research methodology was used to explore to answer the research questions. Survey research is one of the most important areas of measurements in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of the respondents. A survey can be anything forms a short paper-and-pencil feedback from to an intensive one-on-one in-depth interview. In this present study I used the questionnaire schedules for data collection. Questionnaires are an inexpensive way to gather data from a potentially large number of respondents. A well-designed questionnaire that is used effectively can gather information on both the overall performance of the respondents. For data collection questionnaires were administered to yo
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The study was conducted at the Bangalore University, Bangalore, and the data was collected in the month of November 2013. Data was collected through questionnaire consisting of three parts: in the first part it is demographic information of the students, gender and in which stream their study (like studying in Arts, Science, Commerce, etc} the second part is media ownership and access and last part of the questionnaire is new media effects in their totoday life. The sample for the study was drawn from the Bangalore University students.250 students were selected randomly from the post graduates departments and were asked to fill the questionnaire. For analyzing the data, SPSS program were used.
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