Answers & Your Profile (cid:131) How to use Answers Use Answers with a single goal in mind: To be selected as BEST ANSWER Select Questions ONLY in the categories where you have strong expertise (FOCUS: Dont waste time answering Questions that are not directly related to your Profile) Answer in a professional manner: Do some research; respond clearly and thoroughly; check your spelling Follow up with the Author of the Question: Dont be afraid to ask to be selected as BEST ANSWER! (cid:131) Why are Answers so positive for your Profile? Your BEST ANSWERS appear in your Profile, with a link to your Answer: Your Best Answers define you as an expert! Answer is an excellent way to network with the authors of the question This can lead to a job Smart Tricks (cid:131) Video In Profile Make a video presentation of yourself Integrate this video in a document, such as PowerPoint Use the SlideShare application on Linkedin to include your video presentation in your profile

(cid:131) Presenting Your Work Use SlideShare and Box.net Files to show your best work (white papers, presentations, press clips) in your Profile Check regularly for new LinkedIn Applications (cid:131) Sharing Your Interests Make sure you complete the Interest section of your profile Share what you read through the Amazon applications LinkedIn Messaging How to Connect Through LinkedIn The Problem: Hard to Connect (cid:131) LinkedIn makes connections difficult in order to limit Spam: Search limited to 100 results (up to 700 with subscription). Access only people who are less than 3 degrees away or share a Group. Only 6 ways to contact people on LinkedIn (see below) Harsh sanctions for unauthorized communications (see next) (cid:131) Only 6 ways to contact people on LinkedIn. Between Direct Connections Through Introductions Invitations to connect InMails Between OpenLink Members Between Group Members

Communications Safeguards (cid:131) Invitations: Multiple IDKs will result in losing the right to send Invitations. (cid:131) InMails: InMail Star Rating System let recipients know the percentage of people who selected Not Interested. Respondents are likely to not open your InMail if your rating is low. (cid:131) Introductions: If the message does not please the 1st or 2nd Degree person forwarding the Introduction it will be declined, preventing you from reaching the contact. (cid:131) Communications with Direct Connections: Any message that displeases a Connection of yours may result in being removed from your Connections network. (cid:131) Flagging: Recipients of any of your messages can send a complaint to LinkedIn (cid:131) Group Member Complaint: If a Group Member complains about one of your messages, you may be removed and blocked from the Group. LinkedIn Messaging & Recruiting Messaging Efficiency

Connections Very limited. Not sure you need LinkedIn to communicate with people you already know! OpenLink Less than 50,000 non-representative people (mostly Open Networkers), a huge limitation. Introductions At the mercy of the Degrees between you and the candidate: May never receive your offer. Invitations Beware of IDK! The best way to lose the right to send invitations! InMails Expensive and limited in the number you can send Groups THE BEST WAY TO COMMUNICATE (See Next)